The Challenges of Surveying U.S. Latinos

Ana Gonzalez-Barrera, MPP.
Senior Researcher at Pew Research Center

October 21st, 12-1 pm central time

ADMISSION (Pandemic Special)
$20 for non-members
$10 for MAPOR members
Free for student members

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As the U.S. Hispanic population grows, reaching 60.6 million in 2020 and making up 18% of the nation’s population, it is becoming increasingly important to represent Hispanics in surveys of the U.S. population and to understand their opinions and behavior. But surveying Hispanics is complicated for many reasons – language barriers, sampling issues and cultural differences – that are the subject of a growing field of inquiry. This presentation explores some the unique challenges currently facing survey researchers in reaching Hispanics and offers considerations on how to meet those challenges based mainly in our experiences in fielding the Pew Research Center’s National Survey of Latinos.

Ana Gonzalez-Barrera is a senior researcher at Pew Research Center. She has extensive experience analyzing and surveying the Hispanic population in the U.S. She is also an expert on U.S. immigration, particularly on Mexican immigration to the U.S. and border apprehensions and deportations. Before joining Pew Research Center in 2011, she served as director of population distribution at the Mexican Population Council (CONAPO). Prior to that, she worked for over four years at CIDE in Mexico, where she coordinated two rounds of the Mexico and the Americas public opinion survey in 2004 and 2010. She received a MPP from the Harris School of Public Policy Studies at the University of Chicago, where she was a Fulbright-Garcia Robles scholar.

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