Web Surveys 201: Beyond the Basics

Three-part series (or any single session):
Friday, April 14th from 11:30-1:00 CT
Friday, April 21st from 10:30-12:00 CT
Friday, April 28th from 11:30-1:00 CT

MAPOR is excited to announce its upcoming slate of Spring webinars – Web Surveys 201: Beyond the Basics. In this three-webinar series, presenters will go beyond the basics of setting up a web survey, and explore more advanced topics: monitoring web survey data quality using paradata, detecting falsification in web surveys, and storing and retrieving survey data using SQL. These webinars will be held on April 14th, April 21st, and April 28th respectively. Read more about each webinar and note the respective webinar times below. Registration to this series gives you access to all three live webinars as well as access to a recording of each webinar for one price. The cost for MAPOR members is $20, $30 for non-members, and FREE for students.

Dr. Steven Snell
Principal Survey Methodologist
Goldman Sachs

Front End Survey Development For Data Quality

Our first webinar, Front End Survey Development For Data Quality,  Steven Snell from Goldman Sachs will cover advanced web survey options that will allow you to monitor and improve the quality of your data. Examples include page/block timers and built in items to assess response validity. This webinar will be held on April 14th at 11:30am CT.

About the Presenter:

Steven Snell, PhD, is Principal Survey Methodologist at Goldman Sachs, where he leads a research center of excellence to provide guidance to strategic research projects across the firm. Prior to joining Goldman Sachs, he led research consultancies at Qualtrics and Duke University, advising hundreds of survey research projects in brand, product, employee, customer, and marketing research for B2B and B2C clients. Steve’s expertise in survey and market research include questionnaire design, concept and product testing, segmentation, experimental design, brand tracking, and longitudinal research.

He holds a PhD in Politics from Princeton University and attained further training in survey methodology as a postdoctoral fellow at the Initiative on Survey Methodology at Duke University. Steve is a member of the American Association for Public Opinion Research and AAPOR’s Pacific chapter as well as the Market Research Council, where he serves on the executive committee as Secretary/Treasurer.

Ms. Emily Geisen
Senior Product XM Scientist

Detecting Fraudulent Data in Web Surveys

In our second webinar, Detecting Fraudulent Data in Web Surveys, Emily Geisen from Qualtrics will share recent research and developments related to identifying and preventing fraudulent responses. Topics include digital fingerprinting, bot detection, attention checks, inconsistent data, speeding, NLP, and AI. This webinar will be held on April 21st at 10:30am CT.

About the Presenter: 

Emily Geisen is a survey methodologist and Senior Product XM Scientist at Qualtrics. She helps develop Qualtrics products and tools for researchers and insights professionals. Her current projects include fraud detection for online panels, usability testing, and accessible survey design layouts. Prior to her current role, she was a senior manager in Qualtrics Sample Science and Delivery unit, where she oversaw a team of project managers responsible for running 150 online sample projects per week. Ms. Geisen is the Editor-in-Chief of Survey Practice. She teaches Questionnaire Design at the University of North Carolina and she teaches Usability Testing for Survey Research at the International Program in Survey in Data Science. She is the author of the 2017 book, Usability Testing for Survey Research.

Dr. Scott Adams
Analytics and Insights Leader
National Business Furniture

Demystifying SQL

Interested in learning how to store your survey data in something a little more sophisticated than an Excel spreadsheet, but aren’t sure where to start? In our final webinar, Demystifying SQL: Learning a Lingua Franca for Data Professionals, Scott Adams, Analytics and Insights Leader at National Business Furniture, will walk you through the basics of using SQL (one of the most common programming languages for working with databases of structured data). After completing this webinar, you’ll learn the uses for SQL and be able to write basic SQL queries. No experience with SQL is required! This webinar will be held on April 28th at 11:30am CT.

About the Presenter: 

Scott A. Adams is an Analytics and Insights Leader for National Business Furniture (NBF), where he leads efforts to enhance marketing activities using advanced analytics, data visualization, and machine learning. Prior to joining NBF, Scott worked as a data scientist at several different organizations, including Nielsen and Northwestern Mutual, and taught data analytics courses to aspiring data professionals. Scott earned his PhD in Sociology, with a concentration in Survey Research and Methods from the University of Nebraska-Lincoln in 2016 and currently resides in Milwaukee, Wisconsin with his wife Liz and feline companion, Zazzles.